Her recent practitioner work includes Synwyriwm, a creative commission developed with the National Trust, Galeri and Time to Talk for mental health groups; Si Llwi Hei at Storiel Bangor, a multilingual lullaby project connecting cultural stories; Canfas, a site-specific community music project in Caernarfon; and PolskErdd, a Welsh-Polish music and cultural development programme delivered in partnership with Tŷ Cerdd, Aberystwyth Arts Centre and Penparcau. She has also led music projects with women's mental health groups and young people through Brighter Futures in Rhyl, delivered creative education work through the Creative Schools programme, and facilitated bespoke songwriting sessions for mothers and babies as part of Ucheldre Centre's Lullaby Project.

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SERA has extensive experience working across the Welsh arts and cultural sector, collaborating with organisations including the Arts Council of Wales, Tŷ Cerdd, Creative Scotland, National Trust, RSPB, Galeri, Storiel, Community Music Wales, Canolfan Gerdd William Mathias, S4C, BBC and Menter Iaith. Her work has encompassed community music, creative education, cultural development, film and television, events and music industry projects.

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Alongside her artistic and practitioner work, SERA has significant experience as a creative producer and project manager. As Director of CEG Music CIC, she supported independent artists, developed community music projects and produced events, working with partners including Focus Wales, PRS for Music, Gwynedd County Council, Broadwick Live and Always Aim High. She has also worked across television and radio development, researching and developing projects from initial concept through to pitch and commission for S4C and BBC, as well as working in directing, scriptwriting, production and voiceover.

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Her academic background includes a First Class BA (Hons) in Creative Studies from Bangor University, where she received the Top Graduating Student Award and won the Ffresh film festival, followed by an MA in Feature Film Screenwriting from Royal Holloway, University of London, funded by a full AHRC Scholarship and nominated for the David Lean Award.

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SERA's practice brings together professional musicianship, creative facilitation and cultural production. She is particularly interested in collaborative, inclusive and place-responsive work, using music as a way to bring people together, explore identity and heritage, and create meaningful opportunities for participation. Her work is rooted in Wales while remaining open to international cultural exchange, with her artistic and community projects exploring connections between Welsh, Arab, Polish, Cornish and Irish musical traditions.